MARKETING ADVICE

  • Compelling images are a great way to tell your company’s story, and along with your website, social media gives you an excellent platform for visual storytelling. One of the most strategic spots to place an engaging image is your Facebook cover photo.

  • Visual storytelling uses graphic design, infographics, illustration and photography to convey information in the most engaging way.

  • Google recently implemented a new mobile-friendly ranking algorithm in an effort to elevate the mobile user experience and make it easier for users to find information or navigate websites on their devices. What does this mean to you? Three things.

  • Lead nurturing is a fancy term to describe ongoing communication with people who have shown an interest in purchasing but aren’t ready to commit. By giving you their email address, they’ve invited you into their inbox. Here’s how to woo them the rest of the way.

  • Many sign companies work hard to direct traffic to their website, but don’t consider why potential customers abandon the payment process after they click to buy. Is shopping cart abandonment costing you money?

  • Over 60% of consumers feel more positive about a brand when marketing messages are personalized. You might make the signs your customers need, but if you don’t grab their attention, you won’t make a connection.

  • When your inbox gets overrun with marketing messages, how do you decide which to open and what to delete? Think like a customer with these five tips for getting your emails read.

  • As more consumers embrace online purchasing, are you a step ahead or are you dragging your feet? Avoiding e-commerce could cost you valuable new business and significant revenue.

  • Did you know that email marketing has the highest ROI of any marketing medium? It’s a powerful tool—but only if your emails make it to an inbox. Here’s how to improve deliverability.

  • Before you invest marketing dollars to drive traffic, it’s crucial that you first focus on your website. You can send consumers to your site all day long, but if you don’t optimize your site for conversion, you won’t see any ROI.

  • When customers land on your product pages, how can you ensure that your call-to-action (CTA) buttons will prompt conversions? Here are five ways to motivate users to click.

  • A smart way to keep your business on your customers’ minds is to transform everyday items into marketing tools. Here’s how to easily create brand recognition and loyalty.

  • You know about Facebook and LinkedIn, but have you considered promoting your business on image-based networks like Instagram and Pinterest? Here’s how great customized images can grab people’s attention.